When selecting an
SEO company in US, factors like experience, client testimonials, transparency in pricing and methods, and the ability to provide a tailored strategy to your needs are crucial. To differentiate between a reputable SEO firm and a potential scam, be wary of promises of overnight results, guarantees, and very low prices. Verify their track record, ask for references, and ensure they follow ethical SEO practices. It's also wise to consult industry forums and reviews to gauge their reputation and reliability in the field.